LET'S TALK
AMERICAN
STRENGTH.
Schedule a time to meet with the Primo Fitness & American Barbell team at
HFA.
Be the first to experience our brand-new American Strength line before it’s available to the public.
If you care about performance, durability, and gear that earns its place on the floor, we need to
talk.
RESERVE YOUR SPOT 💪
Set up a 1:1 appointment with our team at HFA 2026 for a personalized walkthrough of the new American Strength line and how it can fit your facility, your athletes, and your goals.
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BOOTH 611 PREVIEW
Get an exclusive preview at Booth 611
AMBASSADOR SCHEDULE AT BOOTH 611
Tyson Ridenour
Warm-Up Challenge
Tyson Ridenour
Goes Heavy on Il Padrino
Brittany Diamond
Grip of Steel Challenge
Welcome to American Barbell
HFA is almost here — and we’re bringing something big with us.
We’re launching a brand-new American Strength line, and HFA attendees will get the very first look before it’s available to the public. If you care about performance, durability, and gear that earns its place on the floor, this is one you’ll want to see in person.
Swing by Booth 611 to:
- Preview our new Strength line before launch.
- Get 1:1 time with American Barbell Ambassadors Sergio Oliva Jr. and Brittany Diamond.
- Catch heavyweight hero Tyson Ridenour as he goes for record-breaking lifts with the American Barbell Il Padrino Bar.
Want a closer look?
Set up a 1:1 appointment with our team for a personalized walkthrough of the new Strength line and how it can fit your facility, your athletes, and your goals.
We can’t wait to show you what we’ve been building.
Reserve Your Spot