Privacy Policy
American Strength respects your privacy. This Privacy Policy explains how American Strength (“American Strength,” “we,” “us,” or “our”) collects, uses, discloses, and protects information when you visit americanstrength.com, request pricing or specifications, contact us, interact with our products or quote features, or otherwise communicate with us.
This policy is intended to be a general, conservative description of our website practices. It does not create a contract or expand any rights beyond those provided by applicable law.
Information We Collect
Information you provide to us
We may collect information that you choose to provide, including:
- Contact details such as your name, email address, phone number, company or facility name, and mailing or billing information if provided.
- Quote, product, or consultation details, including product interests, product-list information, project requirements, messages, and related communications.
- Information submitted through contact forms, quote forms, event or appointment forms, product reviews, comments, email, phone, or other communications.
- Account, order, cart, request-a-quote, wishlist, comparison, or similar information if you use those website features.
- Marketing or SMS preferences when a form or communication channel clearly offers that option.
Information collected automatically
When you use the website, we and our service providers may collect certain information automatically, including:
- Device and browser information, IP address, approximate location derived from IP address, referring pages, pages viewed, dates and times of visits, and interactions with the website.
- Cookie, session, analytics, source-attribution, cart, quote, and preference data.
- Information used for security, fraud prevention, troubleshooting, performance measurement, and website administration.
How We Use Information
We may use information for the following purposes:
- Responding to quote requests, pricing requests, product questions, consultation requests, and customer service inquiries.
- Providing, maintaining, personalizing, and improving the website, product information, quote tools, forms, and related services.
- Processing product interests, quote lists, cart or request-a-quote activity, reviews, comments, and related communications.
- Sending administrative messages, confirmations, updates, and marketing communications where permitted by law and your preferences.
- Measuring website traffic, understanding how visitors find and use the site, and improving marketing and user experience.
- Protecting the website, preventing fraud or abuse, enforcing terms, and complying with legal obligations.
Cookies and Similar Technologies
We use cookies and similar technologies for necessary website functions, quote/cart behavior, preferences, analytics, source attribution, and consent management. The website uses CookieYes to help manage cookie consent and Google tag technologies for analytics. For more information, please see our Cookie Policy.
You can manage many cookies through the website’s cookie banner or preference controls, where available, and through your browser settings. Some cookies are required for the website to function properly and cannot be disabled through our preference tools.
How We Share Information
We do not sell personal information for money. We may share information in the following limited circumstances:
- With service providers that help operate the website, host data, process forms, manage quotes, provide ecommerce functionality, deliver email or communications, support analytics, improve security, or provide similar business services.
- With affiliated or related business partners, including American Barbell or Primo Fitness-related teams, when reasonably necessary to respond to inquiries, support commercial equipment requests, coordinate events, or provide requested information.
- With third-party tools that you choose to use or interact with, such as embedded forms, appointment tools, social links, maps, external product resources, or other linked websites.
- When required by law, legal process, regulation, court order, or government request.
- When we believe disclosure is necessary to protect our rights, users, website, business, property, safety, or security.
- In connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.
Some analytics or advertising technologies may be considered a “sale,” “sharing,” or targeted advertising under certain privacy laws. Where applicable, you may opt out by managing cookie preferences or contacting us.
Your Choices
- You may contact us to request access to, correction of, or deletion of personal information, subject to legal limits and verification.
- You may opt out of marketing emails by using the unsubscribe instructions in the email or contacting us.
- If you have opted in to text messages, you may opt out using the instructions provided with those messages, such as replying STOP where available.
- You may adjust browser settings to block or delete cookies. Some website features may not work correctly without certain cookies.
California and Other U.S. State Privacy Rights
Depending on where you live, you may have rights to request access, correction, deletion, portability, or additional information about personal information we collect. You may also have the right to opt out of certain sharing, targeted advertising, or sales of personal information, and the right not to be discriminated against for exercising privacy rights.
In the past 12 months, we may have collected the categories of personal information described in this policy, including identifiers, commercial information, internet or electronic network activity information, approximate location information, communications content you provide, and inferences related to website or product interests. We collect these categories from you, automatically from your use of the website, and from service providers. We use and disclose these categories for the business purposes described above.
We do not knowingly collect, sell, or share personal information from children under 16. We do not intentionally collect sensitive personal information through the website except where you choose to provide information in a free-form message field.
Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this policy, including to respond to inquiries, maintain business records, support quote and customer relationships, comply with legal obligations, resolve disputes, and protect our rights.
Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No website, system, or transmission method is completely secure, and we cannot guarantee absolute security.
Children’s Privacy
The website is intended for business and general audience use and is not directed to children under 13. We do not knowingly collect personal information from children under 13.
Third-Party Websites and Tools
The website may link to or embed third-party websites and tools, including American Barbell, social platforms, analytics providers, form providers, appointment tools, and other resources. Those third parties may collect information under their own privacy policies. We are not responsible for the privacy practices of third-party websites or services.
International Visitors
American Strength is operated from the United States. If you access the website from outside the United States, your information may be processed in the United States or other locations where our service providers operate.
Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date above indicates when this policy was last revised. Your continued use of the website after an update means the revised policy applies to your use of the website.
Contact Us
For privacy questions or requests, contact us at sales@americanstrength.com.